While the rest of the world looks to streetwear trendsetters in New York, Tokyo, London, and Seoul to keep up with trends, it is South Africa’s own urban culture tastes that are driving much of this brand’s identity.
As an emerging Mzansi-based fashion label, RSA.COM took to the runway to debut our 2020 Winter Collection. The show’s concept looked into the finer points of representing domestic streetwear and the definition of pop culture among the plugged-in, post-90’s generation.
The excitement was heightened by a performance by American musician ElleB, who was also dressed in our brands’ sports LBD with white trim and detailing and whose presence added an international cool factor to the event.
Following the official launch of our winter 2020 attire, Naomi Moleme at Just Trimmings spoke with our founder Ntombezinhle Modiselle about RSA.COM and our 2020 winter collection!
The clothes are made in such a way to mix-and-match and create a unique style for yourself. That’s the thing about streetwear when it comes to defining your personal style, and we hope to be apart that moment of people being authentically themselves in how they make our pieces work for them.