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RSA.COM The Brand Driven By Urban Culture

RSA.COM The Brand Driven By Urban Culture

While the rest of the world looks to streetwear trendsetters in New York, Tokyo, London, and Seoul to keep up with trends, it is South Africa’s own urban culture tastes that are driving much of this brand’s identity.

As an emerging Mzansi-based fashion label, RSA.COM took to the runway to debut our 2020 Winter Collection. The show’s concept looked into the finer points of representing domestic streetwear and the definition of pop culture among the plugged-in, post-90’s generation.

The excitement was heightened by a performance by American musician ElleB, who was also dressed in our brands’ sports LBD with white trim and detailing and whose presence added an international cool factor to the event.


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